Mili Social Spa

During an internship at Crux Collective, Mili Social Spa’s logo was redesigned. Located in Historic Springfield Jacksonville, Mili Social Spa is the unique idea of combining the serene spa experience with the social environment of a bar. However, the client’s previous logo didn’t fully represent the idea of an urban chic aesthetic. The logo is hand rendered type similar to a signature to express fluidity within a spa but also express the slight edge of a bar environment. To further express Mili Social Spa’s uniqueness deeper tone of color variations were created such as red, brown, gray. These colors are a representation of not only the color of alcoholic beverages but also the type of spa treatments that may be used such as clay, mud, and essential oils. This logo redesign was successfully demonstrated from stationery, storefront and packaging.